Fresh blow for Good Good as reality TV show is AXED by The Golf Channel in the wake of 'tone deaf' Callaway ad... but fans are furious with the decision

The fallout to Good Good's 'tone deaf' Callaway advert is continuing at pace, with The Golf Channel now official canning their upcoming reality TV show.

Both Good Good and Callaway have issued groveling apologies for the now-deleted social media clip which showed Garrett Clark shoving a female golfer to the ground, before standing over her and shouting in her face. 

The backlash was swift and has resulted in a series of blows for Good Good, who have lost their sponsorship deal with Callaway and had their name removed from an upcoming PGA Tour tournament.

Now, The Golf Channel has continued the pile-on by announcing that the upcoming 'Good Good x Big Break' has been canceled, just 24 hours after initially announcing that it was only pushing back the release by a week.

The decision to delay the release came after an unnamed sponsor - believed to be Golf Magic - asked for its branding to be removed from the show, but The Golf Channel has now made the decision to scrap the show altogether.

In a statement, a spokesperson for The Golf Channel said: 'Following recent developments involving Good Good, and including the fact that the intended outcome of this series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned.

'While we are disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show's passionate fans, we look forward to Big Break's return to Golf Channel in 2027'.

Big Break is golf's version of a reality TV show, pitting 12 aspiring golfers against each other in a series of unusual challenges, with players eliminated each week until only one winner remains.

It ran for 23 seasons from 2003 to 2015 before being canceled, but was set to make its big return this year in a partnership with Good Good. The show was due to be hosted by professional golfer and model Blair O'Neal and TV host Wells Adam.

The winner of the 2026 reboot was due to receive an exemption into the PGA Tour's Good Good Championship in November - but the Good Good branding has now been pulled from that event. 

On the PGA Tour's website, the event is now titled the Austin Championship, with no sign of Good Good as the tour evaluates its ongoing partnership with the YouTubers.

On social media, many fans rushed to the defense of Good Good in the wake of Big Break's cancelation, arguing that the punishment is too strong.

'It's getting to the point where we might have to rally around Good Good and cancel Callaway,' one wrote. 'The fallout is ridiculous.'

Another added, 'This is easily the dumbest reaction I've seen to something so benign,' while a third said: 'Overreaction bringing cancel culture back. Ridiculous.' 

The full-60 second ad - for the Good Good-branded Callaway Quantum driver - was supposed to be a spoof of the popular horror movie 'Obsession.'

But the opening of the advertisement shows Clark rushing over and body-checking Good Good member Alexis Miestowski as she reached for the golf club.

As Miestowski lay flat on her back on the ground, Clark is seen standing over before angrily saying: 'Do not touch my new driver.'

The rest of the ad shows other members of the content team somehow becoming possessed by the golf club before the video ends.

In a video released following the backlash, Clark apologized and even called the commercial the 'worst ad known to man' - despite being the person at the center of the controversy.

'I wanted to first start by saying, I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did, and then on Good Good's behalf and Good Good marketing team's behalf, I wanted to say an apology as well because this is not at all what we stand for,' he began.

'Once again, I want everyone to know that I do not support DV [domestic violence] abuse or any of that, of any kind. So that's the first thing I want to say, and I also wanted to offer you guys some clarity on the situation, if you guys are willing to hear.'

Clark added that the ad was supposed to draw inspiration from the popular horror movie but clearly missed the mark.

'Looking back, super dumb ad concept,' he admitted. 'Terrible ad in general, not the greatest idea.'

He was also keen to drive home the point that it was a 'complete skit' and 'I didn't actually tackle a woman', adding: 'I never would, and I didn't.'